After B.S., M.S., and Ph.D. in Biomedical Engineering from Yonsei University, he conducted R&D in intelligent biomedical signal processing, home-use medical devices, dental X-ray systems, and various other medical technologies. He currently serves as Head Director of the R&D Center at APR, leading the development of home beauty devices and aesthetic medical devices.

It presents key trends driven by the growth of the beauty device market, including the expansion of home care and skin/body applications, integration with cosmetics, AI-driven hyper-personalization, and global market expansion, highlighting personalized self-care and technological differentiation as key drivers of future competitiveness.

Dr. Munseob Lee is a Principal Researcher at ETRI who has developed diagnostic and analytical technologies using 3D imaging and AI. His current interests include AI-based skin diagnosis using skin imaging data, personalized beauty and healthcare technologies, and their industrial applications.

This talk presents AI- and optical-based skin diagnostics, data-driven personalized care, and integration with personalized beauty devices for intelligent skincare.

Dr. Ji Hwoon Baek earned his Ph.D. in Immunology from Yonsei University and has 25 years of experience evaluating the safety and efficacy of cosmetics, foods, and beauty devices at Aekyung Industrial and DERMAPRO. He currently serves as Director of the Human Skin Clinical Trial Center, providing clinical tests and regulatory advisory services, as well as Chair of the Safety Science Division of the Society of Cosmetic Scientists of Korea and Vice President of the Korean Society for Skin Barrier Research.

This presentation explores the dual regulatory framework for home beauty devices and cosmetic combination products, covering human study design for safety and efficacy, market entry pathways in the US, EU, and China, and claims substantiation strategies.

Dr. Young-Seok Seo majored in Physics at Chungnam National University and has served as Vice President/CTO of Wontech Research Institute at Wontech Co., Ltd. since 2008. He conducted research in laser and optics at the Korea Atomic Energy Research Institute (KAERI), Japan Science and Technology Agency (JST), and Osaka University's Institute of Laser Engineering (ILE). He developed and commercialized energy-based medical devices, including lasers as well as RF and ultrasound technologies, and received the IR52 Jang Yeong-sil Award and a commendation from the Minister of Health and Welfare. 

This presentation covers the market entry strategy, trial-and-error, and decision-making process for a company seeking to leverage its expertise in professional medical aesthetic devices to combine devices, apps, and cosmetics and succeed in the global home beauty B2C market.